Airweave, Product Photography

I led the creative direction for Airweave’s product photography shoot at the Anderson House in Topanga, a serene, design-forward location chosen to reflect the brand’s Japanese heritage and luxury positioning. My role spanned concept development, art direction, crew hiring, and on-site production management. The goal was to elevate Airweave’s visual identity through clean, architectural compositions that captured the essence of minimalism, craftsmanship, and performance. The final assets created a cohesive foundation for digital, retail, and campaign use, aligning aesthetics with the brand’s core values of quality sleep and intentional living.