Airweave, Vanguard Campaign

As the Creative Lead for Airweave’s Vanguard Campaign featuring Olympic gold medalist and longtime brand partner Meryl Davis, I led the project from concept through final production. I developed the creative brief, wrote the script, and directed the shoot at the Anderson House in Topanga, managing everything from photographer hire to budget and talent coordination. Centered on storytelling, the campaign highlighted Meryl’s grace, discipline, and recovery rituals, aligning her Olympic journey with Airweave’s core brand message of performance and restorative sleep. This narrative-driven approach elevated brand credibility and emotional resonance with our health-conscious audience.